On Command’s top 5 email marketing companies

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Email marketing in a key component to any marketing strategy. At On Command we link many of these software’s to websites via a form that is connected to a database.

Below we have complied a list of top 5 email marketing websites to use on your website.

Mailchimp

MailChimp is one of the oldest and leading email marketing software in the industry. This Atlanta-based company has more than 11 million active users.

They provides some amazing features including a drag and drop builder, automated responses, real-time analytics, transaction emails, award-winning 24/7 customer support, and much more.

Creating customizable emails for your audience is incredibily easy. The success of an email marketing campaign really depends on A/B testing and MailChimp has got you covered in that area too. Thanks to the real-time analytics and a user-friendly content studio dashboard you can track and monitor the progress of your campaigns and find out what’s working best for your business. Small businesses and start-ups with less than 2000 contacts can use it for free. Larger companies have a price plan available to them. The plans include:

–  “Essentials” starting with £7.79 per month

– “Standard” starting with £11.68 per month

– “Premium” starting with £233 per month

 You also have the “Pay as you go” plan if you don’t want to purchase a monthly subscription.

ContantContact

ConstantContact was founded in 1995. The company is among the top email marketing software providers that helps over 5 million customers grow their business via email.

Whether you are looking to create and personalized emails, or you want to set up an automated email series for your eCommerce store, they have you covered!

By using their drag and drop editor, I was able to create and send personalized emails within minutes. And the best part is, the software automatically resends emails to non-openers ensuring that your efforts don’t go wasted. Furthermore, ConstantContact comes with a user-friendly dashboard and lets you keep track of your email marketing campaigns with ease. For better results, you can even create different audience segments and perform A/B testing. Another thing worth mentioning here is that the software also enables the users to create and customize social media ads which is certainly a unique feature. Unlike other software on the list, ConstantContact does not have any free package. The company offers two packages and the pricing is based on the number of contacts.

The first package called “Email” starts from £15 per month while the second is called “Email plus” and starts from £30 per month. Overall, ConstantContact is a great email marketing software for small to medium-sized businesses looking to increase their brand visibility through email marketing. A must try software! 

MailLite

MailerLite was Founded in 2010, the Lithuania based service provider. Although a new newcomer to the industry they have established themselves among the best email marketing software in the UK.

The software has a huge list of features and tools to assist its users including a user-friendly content editor, subscribe-management dashboard and real-time campaign reports, automated email sequence, etc.

My experience with the content editor tool was really good and although they only have a few numbers of pre-designed email templates, it was fairly simple to create a customized sign-up form and a landing page. The delivery rate of my campaigns was fairly decent and thanks to the simple dashboard and detailed campaign reports- tracking the progress of my email campaigns was very easy. Moreover, I was able to create an automated sequence based on the segmentation of my subscribers’ list and their behaviour patterns.

Businesses with less than 1000 subscribers can use the MailerLite free of cost while if your business has more than 1000 subscribers you need to opt for the premium plan. The premium plan starts at £7.6 per month and the price increases based on the number of subscribers you have.

SendinBlue

Sendinblue was founded in 2007 and since then, it has made quite a name for itself as one of the top inexpensive email marketing tools.

Sendinblue also has a dedicated drag and drop editor, which is very easy to use and to create custom landing pages and signup forms. This was mainly due to their pre-designed templates, edit them a little as per your needs. Sendinblue also offers a comprehensive analytics dashboard where you can monitor the progress of your email marketing campaign and even create customized audiences based on behaviour patterns.

Other noticeable features include transaction emails and a user-friendly CRM that you can use even without any prior technical knowledge.

The pricing of Sendinblue is based on the number of emails you send per month, and you can opt from 3 different packages. Lite plan costs £16.5 per month and supports up to 100,000 emails, Premium plan costs £42 per month and supports up to 1million emails while businesses that send more than 1 million emails per month can opt for the Enterprise package. 

ActiveCampaign

ActiveCampaign have over 90,000 active users and reported revenue of 90million USD for the year 2020. The Chicago-based company was founded in 2003.

They provide all the tools you need to set up a sales converting email marketing campaign. ActiveCampaign has an extensive list of features to offer its customer including subscription forms, split testing, analytics dashboard, automated email responders, and a dedicated mobile app.

You can also use the 14-day free trial to test the features and get to grips with it. furthermore, the free image hosting was a nice add-on to have, and I was able to save all the images related to my campaign on their cloud-based servers.

There is also an option of audience segmentation in the dashboard of ActiveCampaign. Thanks to the dedicated mobile app, you can monitor the progress of your different campaigns just by using your mobile device.

ActiveCampaign provides users with an option to choose from 4 different price plans. This is based on the number of contacts you have. The packages include “Lite” starting at £9 per month, “Plus” starting at £37 per month, “Professional” starting at £98 per month, and “Enterprise” starting at £174 per month.

So, there you have it. On Command’s list of email marketing software’s to integrate into your website. Get in touch if you have question and let us know which is your favourite.

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